Lights, Camera, Glamour: Behind the Scenes of My Moroccanoil Shoot for Glamour SA

Some shoots just radiate beauty from every angle—and my recent project for Moroccanoil, commissioned by Sinnamon PR and published in Glamour South Africa, was exactly that.

This wasn’t just a standard shoot. It was a full photo and video production, capturing both polished visuals and dynamic content for one of the world’s most iconic beauty brands. Think sleek hair, glowing skin, luxurious textures—and a team of incredibly talented creatives bringing it all together.

The creative brief from Sinnamon PR was clear: elegance, movement, luxury. I collaborated closely with Glamour’s art direction team and stylists to make sure every shot—whether still or moving—aligned with Moroccanoil’s refined aesthetic. We played with soft light, minimal backdrops, and subtle motion to emphasize the natural beauty of the models while keeping the focus on Moroccanoil’s signature shine and styling power.

I believe branded content should feel just as elevated as editorial. Whether I’m shooting for a magazine, a global beauty brand, or an emerging label, my goal is to create work that feels cinematic, intentional, and deeply connected to the brand’s voice.

Looking to elevate your next shoot?
From full-day productions to agile campaign content, I offer photography and video services for fashion, beauty, and lifestyle brands. Let’s bring your next vision to life.

MODELS: Loretta, Tasarnia & Jessica
STYLIST: Sheena Bagshawe